7 December 2015

PFW : Balmain Spring/Summer 2016

Balmain has always been one of my favourite brands. I absolutely love it. I love talking about Balmain, writing about it and looking at the pieces. Everything about Balmain is amazing. Olivier Rousteing, the shows itself and the Balmain Army, full of extraordinary, powerful and strong women. This collection was unveiled a few weeks before the much anticipated Balmain x H&M collaboration reached stores around the world. It was a huge craze, and I think it was H&M's biggest collaboration yet. I would credit a lot of Balmain's success not only to Olivier Rousteing's new revamp of the brand when he was appointed as creative director, but his modern day marketing techniques, using Social Media and dressing popular celebrities. Such as; Kim Kardashian, Kendall Jenner, Beyonce, Sienna Miller and Rosie Huntington-Whiteley. In just a few years, the brand has expanded into a huge fashion empire - becoming one of the most successful in the world to date.

Rousting calls fans of Balmain (and his models and famous friends) his "Balmain Army." Sure enough, more and more women are become members of this army, season after season after season. In my eyes, Rousteing can do now wrong, and has found a niche with Balmain, making his brand unique from the rest. Being one of the youngest designers in the industry, only 30 years old, Rousteing has bought youth and fun to his collections. It is remarkable.

Making an assumption by watching the past few shoes, I feel like Rousteing embarks on a colour theme per season. The AW14 collection was full of khaki, black and browns. His Summer collection was more brighter and colourful with reds, fuchsias and oranges. This collection however, sticks with browns, beiges and nudes - with touched of turquoise. Rousteing had most definitely toned down the colour palette this year. Having said this, his impeccable and beautiful embellishments were still as potent and stunning as ever. The 80s ruffle feature that appeared in last season's collection also made another appearance, being bigger and more flamboyant than before. He always has a similar colour theme throughout his looks. Due to the social media frenzy of Balmain, his show was a target of not only fans but paparazzi. Due to the high-profile section of models and front-rowers. Without Kim Kardashian and Kanye West in attendance at this show, the atmosphere and photography frenzy inside the venue was, however, much more tame than last years show. 

Balmain's silhouettes are always super-tight, really celebrating and showing off the women's body. As Kris Jenner says, Rousteing designs for everyone and his looks always look gorgeous on any body shape. For example, Kim K and Kendall J both have beautiful, yet very different figures. Balmain looks equally as empowering, sexy and feminine on both. I think fashion is about celebrating your body and showing it off in the best possible way!


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