16 March 2015

AW15 : Balmain

If you follow me on Instagram, you will 100% know I am the biggest fan of Kim Kardashian's style. One of her favourite brands to wear is Balmain, and Balmain's Creative Director, Olivier Rousteing absolutely loves her and Kanye. It is Kim that made me fall in love with Balmain.

Balmain is one of those shows that everyone looks forward to. Balmain has really taken off with a empowering edge when Rousteing became the successor. He is relatively young compared to other designers and he brings a fresh young vibe to the brand - it works. On the runway, it had the typical Rousteing vibe all round. Yellows, purples, navy, black, orange and bold pinks all made a huge appearance on the runway. I was expecting more of a dull colour palette (like the AW14 which was amazing!), but I like that Rousteing did something different. The (almost) iconic palazzo pants made an appearance, finished with thick belts and blazers. Rousteing certainly doesn't believe that less is more, but that simply - more is more. You can see his inspiration was from the 70s, big flares, bold colours and narrow stripes.

What has changed with Balmain since Olivier took it over, is the lack of embroidery which Balmain was initially known for. He has completely turned the house around - for the better. Balmain had the Dior and Chanel feel many decades back believe it or not - you wouldn't have thought that the house would be oozing sex appeal and empowerment in the future years. I'm glad it has.

Rousteing refers to his models as the "army" and they were marching glamourously down the catwalk at this show. His youth and enthusiasm for women being powerful and centre of attention, came out so bold with this collection. These clothes bring a girl to a woman.


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